A flawed but compelling narrative has taken root in the debate over SodaStream. It's the story of the politically moderate Israeli businessman building bridges to peace by providing Palestinians good employment. What could be the problem with that?

SodaStream, an Israeli company with a production facility in a West Bank settlement, made headlines recently due to the superstar status of its spokeswoman, Scarlett Johansson. But the real stars of the Israeli business community are those who joined with their Palestinian counterparts in an effort to use their economic heft to urge political leaders to achieve a two-state solution as soon as possible.

Israelis and supporters of Israel are increasingly concerned about international pressure — and with good reason. There was last year’s directive from the European Union, which threatened important Israel-EU cooperation; the recent uproar about SodaStream, which brought Israel unflattering media attention; and the almost daily news of some European country singling out an Israeli company for negative treatment.

Are these victories for the global BDS movement — the movement calling on people and nations to boycott, divest from and sanction Israel? Absolutely not.