Shalom Achshav's new campaign takes advantage of Facebook and other social media. It features a series of posters and an interactive map that shows the vast gap between the voter turnout rate at West Bank settlements and at communities inside Israel.

Click on the image above to go to the interactive website. Hover your mouse to view voter turnout in each community.

The first poster in the series was released yesterday. It says that in the last elections, in 2009, the average turnout rate at West Bank settlements was 80%, but was only 57% in Tel-Aviv, Haifa and Beer Sheva, which are Israel's second, third and fourth largest cities. "Don't let others decide for you. Go vote!" says the ad.

The interactive map (currently available only in Hebrew) shows how the settlers, through high turnout rates, succeed at maximizing their political power. By placing your mouse over a community in Israel (in blue) or a West Bank settlement (in orange), you can view its turnout rate. You can also feed the name of an Israeli community or a West Bank settlement into the box on the right and view the voter turnout in that community. On its Facebook page, Peace Now pointed out that in Tel Aviv and Haifa alone, more than 250,000 registered voters did not go out to vote. That equals about ten out of the 120 Knesset's seats.