Shalom Achshav’s executive director, Avi Buskila, spent last
week in Washington. He met with administration officials, policy experts, APN supporters and activists,
representatives of fellow pro-peace organizations, journalists, as well as a group of Israelis living in the
Feedback was excellent. After every meeting, Avi’s interlocutors told him that their conversation with him left
them more encouraged and hopeful about Israel than they have been in a very long time.
Avi spoke mainly about his achievements in the nine months since he became Peace Now’s director, and about the
organization’s plans going forward.
In addition to recruiting some 5,000 new activists in the past months, Shalom Achshav has activated branches in
every important university campus across Israel. Crisscrossing Israel, Avi has had dozens of meetings with groups
in community centers, campuses, and living rooms, with an emphasis on the periphery.
Avi reported that Peace Now is currently working on three major projects. One is a series of four courses for young
opinion leaders, including Knesset staff, who during three and a half months will study the ins and outs of the
Israeli-Palestinian conflict. They will learn how to talk about the conflict, and how to effectively advocate for
Israeli-Palestinian peace. Another project is the development of tools to use Facebook’s “live” function as an
accessible, affordable platform for the pro-peace community to communicate inside Israel and beyond.
The third project that Avi mentioned was his plans for a series of public events across Israel around the June
50-year “anniversary” of the occupation, which will culminate in a mass demonstration in Tel Aviv on Saturday
night, June 3rd.