Dear partners and friends,
I am very excited at the opportunity to introduce myself to you as the new director of Shalom Achshav (Peace Now).
I was born and raised in the Upper Galilee in northern Israel. I studied in the regional high school in Kibbutz Kfar Blum, and then served in the IDF for 14 years as a combat soldier and a commander. If you follow the Israeli media, you may have seen my name mentioned in the context of my work for civil rights in Israel.
For me, Israel’s Memorial Day and Independence Day are both complex and special. Every year, on Yom Hazikaron, Memorial Day, I mourn the tragic loss of my friends Avraham, Yuval, Ro’i and Ro’i, two dear friends who shared the same first name. Hours later, on Yom Ha’atzma’ut, after a day of commemorating friends lost in battle, I pivot with the rest of the country to celebrate my state and its many achievements. Yet, as I do, I cannot ignore my ever-growing frustration with the fact that our leadership is doing so little to end the ongoing violence and horror that haunts us. They are doing so little to actively pursue peace.

"A thoughtful and compelling analysis of the
Israeli-Palestinian conundrum by one of Israel's most astute and veteran
political and security analysts."

Shalom Achshav's new Public Action director, Yotam Yaakoba (second from the right) set up two
kiosks in Tel Aviv today to hand out Peace Now's Shalom flags for Yom Haatzmaut, Israel's 68th
Independence day, which will be celebrated on Thursday May 12th. In the week to come, Shalom Achshav will be
handing out flags in other locations around Israel.